Artist Empowerment Radio Podcast

Bob Baker's Podcast of Self-Promotion Tips and Inspiration for Musicians, Artists, Writers and Creative People of All Kinds

61 - Stop Marketing, Start Engaging - Scott Stratten & UnMarketing

Bob's interview series continues with Scott Stratten, author of "UnMarketing: Stop Marketing. Start Engaging."

Not only is he an expert in viral, social and authentic marketing (which he calls "Un-Marketing") ... Scott is also a former band manager with a lot of great advice for indie artists and managers.

Wait till you hear the killer way he built a mailing list and a following that attended one band's live shows in Toronto.

Running time: 23:27 minutes. File size: 21 megs. Format: MP3 (128 kbps).

There are three ways to enjoy this episode:

1) Listen now using this streaming audio player:



2) Download the MP3

3) Subscribe to the Podcast

Stuff mentioned on this episode:
What do you think about Scott Stratten's UnMarketing ideas?

Please post your ideas in the Comments below.

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posted by Bob Baker @ 6:51 AM   1 comments

60 - Jason Van Orden, Internet Business Mastery for Musicians

Jason Van Orden (known as Jay on the "Internet Business Mastery" podcast) is Bob's guest on this episode. Jason is one of the most sought after new media consultants around -- who also happens to be a musician!

On this interview, Jason and Bob discuss the best ways that musicians can define their audience, brand themselves, communicate who they are to potential fans, and more. A must-hear interview!

NOTE: In the first minute and a half of this podcast I make an unexpected public announcement that may surprise a lot of people. Hmm ... What is it?

Running time: 31:18 minutes. File size: 14 megs. Format: MP3 (64 kbps).

There are three ways to enjoy this episode:

1) Listen now using this streaming audio player:



2) Download the MP3

3) Subscribe to the Podcast

Stuff mentioned on this episode:
What do you think about applying these Internet marketing tactics to your music career?

Please post your ideas in the Comments below.

The show intro music is the beginning groove from "Fickle Mind" by Heidi McCurdy. Thanks to Angela Stevens for the great voice-over work.

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posted by Bob Baker @ 2:15 PM   1 comments