Artist Empowerment Radio Podcast

Bob Baker's Podcast of Self-Promotion Tips and Inspiration for Musicians, Artists, Writers and Creative People of All Kinds

61 - Stop Marketing, Start Engaging - Scott Stratten & UnMarketing

Bob's interview series continues with Scott Stratten, author of "UnMarketing: Stop Marketing. Start Engaging."

Not only is he an expert in viral, social and authentic marketing (which he calls "Un-Marketing") ... Scott is also a former band manager with a lot of great advice for indie artists and managers.

Wait till you hear the killer way he built a mailing list and a following that attended one band's live shows in Toronto.

Running time: 23:27 minutes. File size: 21 megs. Format: MP3 (128 kbps).

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What do you think about Scott Stratten's UnMarketing ideas?

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posted by Bob Baker @ 6:51 AM   1 comments


At 10:12 AM, Anonymous Chris Rockett said...

Love this Bob.

I've been bouncing around a test where the musician would stop doing any marketing at all and just work an hour a day on new music.

The only promotion would be to post the results on a blog and the big social sites.

I'm thinking that as the quality of the music increases the marketing would happen automatically.

This podcast really hit home for me.

- Chris


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