Artist Empowerment Radio Podcast

Bob Baker's Podcast of Self-Promotion Tips and Inspiration for Musicians, Artists, Writers and Creative People of All Kinds

41 - Music Publicity: What's Your News Hook?

When it comes to getting media exposure, nothing paves the way for widespread publicity better than a strong news "hook." But what's a news hook? In this short episode I explain what a publicity hook is, why you need one, and give good and bad examples so you know the difference.

Running time: 4:23 minutes. File size: 4 megs. Format: MP3 (128 kbps).

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Stuff mentioned during this episode:
The show intro music is the beginning groove from "Fickle Mind" by Heidi McCurdy. Thanks to Angela Stevens for the great voice-over work.

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posted by Bob Baker @ 6:33 AM   3 comments


At 4:24 PM, Anonymous Jermaine Kelly said...

Thank you for this little bit of insight, i know a lot of my readers are very pleased with the value they get from your work. I think that in addition to your podcasts, you should set up a separate blog, or a dedicated section on your own blog that has all of your podcast in the streaming audio player.


Jermaine Kelly

At 6:11 AM, Blogger Leo Bowers said...

Hearing what you had to say in regard to "Music News Hooks" gave me more to work with what I have.

At 7:43 AM, Blogger Chaz Brackx said...

Thanks Bob! Some of your advice is stuff that seems almost common sense once I hear you say it, but you have a knack for putting these concepts into simple terms that are easy to remember and act upon. Your books and podcast have been a good source of information and encouragement, I appreciate what you do. Thanks!

Chaz Brackx


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